Issue and crisis management
An event targeted to African Americans and a general population of women to reduce the number of hysterectomies. The agency created social media campaigns to drive attendees to Wear White Pants event and extend the awareness of fibroids affecting 80 percent of black women and 70 percent of white women.
Capturing 90 women in a three-week period, APADVTGPR developed and planned an intimate experience held a Terminus downtown Atlanta to educate attendees through a panel discussion of IR specialists, gynecologist, celebrity and television anchor as the moderator.
The campaign included syncopated scheduling for various social media partners and influencers to participate, endorse and promote campaign. Messaging was posted on Twitter, Instagram, Facebook and LinkedIn.
A media story helped to qualify the procedure. The movement achieved Proclamation from local commissioner. RHOA Cynthia Bailey Ambassador Press Release FOX5 News Story Proclamation of July as Fibroid Awareness Month
